Sheldon Universe

Story

Born into a family of musicians. Raised in schools/colleges specialized in music for voice, piano and drums. Graduated in audio engineering technology. Toured as a drummer. Owned and managed his own music school. Got a job with dancers as an accompanist for Ryerson University in Toronto. Started writing songs because of heartbreak and found healing through the process. Self-produced, and managed artist with a love of production and the process of creating large scale events. Joined Music Nation Foundation and became conference coordinator for Canadian Urban Music Conference and TDOTFEST.

Profile

Instruments

Genres

Influences

Equipment

Languages

What is music to you? What does it give you?

Incubated from a young age, music is deeply rooted. Music heals wounds, makes me want to party all night, makes life look beautiful, makes me want to sing out loud, inspires me, is passion, makes me want to drive all night, brings a tear to my eye, remind me what I wanted to be, makes me feel good, taps my toes, makes the sky look bigger... (excerpts from a poster)

What is your music dream?

To consistently perform and design productions that I envision.

If you could change the world - what would you start with?

"Man In The Mirror"

Which is the most memorable song from your childhood?

Beat It

Who are your favorite musical artists or bands?

Michael Jackson

What inspires you to make music?

Dancers, Movies, Instagram, Concerts, Real life instances, Practicing music

What is the message you want to send with your music?

Feel good, be happy, spread love, dance, relax and be at peace

How do you feel when you perform in front of an audience?

At home

How do you see the musicians’ reality nowadays? What could be improved?

Musicians are either working or competing with advanced technology. The balance between minimalistic and musicality could be improved.

What do you think of Drooble?

So far so good.

What frustrates you most as a musician?

The balance between friendship and professionalism amongst session players

Do you support your local scene as a fan? How?

I support talent by attending their shows.

What qualities should a musician nowadays have in order to get their music heard by a larger audience?

Authenticity

Share some awesome artists that we’ve never heard of.

Jesse Gold, Haley Smalls, August Rigo