Nicmic

Story

I love telling stories. A track can be enjoyed just by itself or it can motivate and inspire you to do something about your life. Anchor yourself in love - have love for the people around you, love for the things you do, your activities, hobbies, family and relationships.

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What is music to you? What does it give you?

Music is my passion. Music to me is about inspiring, motivating and taking the listener on a musical journey. Music gives me an incredible escape from reality, an outlet for emotions, and unbound happiness.

What is your music dream?

Music can help change attitudes and that leads to changes in behavior. If my music can inspire someone that is incredible. I think that is the ultimate dream.

If you could change the world - what would you start with?

I would start with changing individual attitudes because they define our behaviour. It is of imperative importance that we humans work together to resolve global conflicts, such as global warming, threat of nuclear warfare and controlling our technological futures. The nationalistic story of individual countries has to be eradicated and instead we need to focus on a global nationalistic story. We live in a world of misinformation and so the skill of filtering and finding accurate and reliable information is crucial. This skill should be taught to everyone, and it starts with giving free education and changing the industrial way school systems are set up.

Which is the most memorable song from your childhood?

It is without doubt Rondo Alla Turca from Mozart's piano sonata nr. 11 K.331 - third movement. My mother played it often on the piano and it sparked my musical journey.

Who are your favorite musical artists or bands?

Mozart of course.

What inspires you to make music?

The ability to craft unique worlds and stories through sound design. It can spark a change in attitude and that leads to changes in behavior. I think that’s what it’s all about.

What is the message you want to send with your music?

We all have two simplified sides to ourselves - a light and a dark. We can choose to be in a positive reinforcement loop or a negative one. We are constantly balancing in between these two loops. We all have our ups and downs and that is reflected in my music. Some tracks are more danceable and more upbeat while others are more inspiring yet somber. I want people to feel inspired and motivated when listening to my songs.

How do you feel when you perform in front of an audience?

I am always a bit nervous when perfoming, yet I get quickly into the flow of the passion. I like to plan my sets and piano performances meticulously.

How do you see the musicians’ reality nowadays? What could be improved?

The musician's reality is flipped upside down. When every tool is available, it is empowering yet also more confusing. The ability to filter through and select the right tools, people, and focus is crucial. There is great potential for improvement in the way musicians collaborate, how gigs are ordered, and tools for creation.

What do you think of Drooble?

My inital perception of Drooble is that it's a nice platform for career growth. However, I don't view it as something new compared to other services.

What frustrates you most as a musician?

Music used to be more valued. It was scarce and digital recordings made it available everywhere. Therefore, the supply has increased and people take it for granted. Listeners are fed with whatever is played on the radio and streaming platforms. The gatekeepers are in full control, and so that begs the question of how the music industry will evolve and how the system can fairly compensate artistic work, support rights and minimize biased algorithms.

Do you support your local scene as a fan? How?

I have lived many places, and I enjoy attending local performances and concerts. I have worked as a sales associate for Norway's largest music festival arranged by students.

What qualities should a musician nowadays have in order to get their music heard by a larger audience?

Musicians need skills in a wide array of areas. The most important aspect is perhaps being able to find and surround yourself with the right people. The best product is often not the one that sells. However, it needs to be good enough (within an order of magnitude). In terms of gaining a larger audience, it starts with consistency. We are moving towards hyper-personalization of services and this includes music. Interacting with fans is key. Using multiple platforms and services is key. However, tools and online channels constantly change and so the most important skill is being able to adapt.

Share some awesome artists that we’ve never heard of.

nicmic. ? Soundtracks: Johannes Bornlof Indie pop: Andrew Bird and Kakkmaddafakka Somber/Ambient pop: SYML