Naveed Masood


My band NV was founded in 2009 at my university Lahore University of Management Sciences (LUMS) - i used to be a singer-songwriter, and my friend Azam was the guitar player. I had been writing songs for a long time and on some of them Azam played guitars. In 2011 we recorded our debut song 'Sawera' along with Karachi based drummer Asim Siddiqui. A second song we recorded in 2014 titled 'Anjaana' but the mixing and mastering done by a friend sounded amateur. It led me to establish my own studio and i re-released a kick ass re-mastered version titled 'ANJ' in 2016. Since then NV has been a one man band in which i play all instruments, and produce the audios and videos. I have a huge catalogue of songs written in English since Urdu (my native language) music doesn't excite me anymore due to a lack of appreciation/formal market in my country. Hence i have gone back to my English songs, and want to move to a more appreciative market like the US or the UK. Writing songs in English, that i abandoned in 2010, and restarted in 2017, i feel allows me to access the global audience. If you are a mainstream record executive or a promoter, feel free to contact me - i truly believe the right placement can help me influence thousands of people with pure and honest music. Regards. :)







What is music to you? What does it give you?

A means of spreading light, positivity and happiness - i feel if my music helps uplift a single depressed soul out there, my job is pretty much done.

What is your music dream?

To be one of the most influential, honest and meaningful bands out there, and that my creative pursuit allows me to quit my job and do music full time.

If you could change the world - what would you start with?

If it were to me, I would end all wars and use the funds to educate/empower people and poverty/food insecurity.

Which is the most memorable song from your childhood?

By a Pakistani pop-star Nazia Hassan - its called 'Daali de Thallay' - its punjabi folk, very melodic.

Who are your favorite musical artists or bands?

Too many, initially Foo Fighters got me into really heavy music. Then i discovered John Mayer who i credit with correcting my guitar playing. And in the middle, Radiohead, Coldplay etc ignited my love for synths and a clean rock sound. My sound ideally would be slightly heavier than say Mayer's but lighter than the Foo's - basically id want to for a sound wall where less shrill electric guitars, acoustic guitars and synths make up the majority of sound - i tried doing that with my songs Sahey and Lathey. Adam Young from Owl City would be a great model for me to follow, just that i might be slightly more skilled than him as a guitar player.

What inspires you to make music?

As depressing it may sound, the misery and inequality i see around the world, which propels me to search for happiness. I hope and wish people find happiness through my music.

What is the message you want to send with your music?

i want people to think, inspire musicians to be as good through hard work and practice, and hope that my music can uplift them

How do you feel when you perform in front of an audience?

I feel i am in some other world and i try and give it my all to the audience, as much energy as i can, since i know i might not get the energy later.

How do you see the musicians’ reality nowadays? What could be improved?

A musician should essentially have 100 plus paid shows a year maybe - and should only be inclined towards making music. These days the music business is such that one has to do everything. I started off as a singer song writer, then i became a proper guitar player (which i love being now), then a producer, and video producer and marketeer. On top of that add a day job too. If it were to me, id just have an engineer with me in the studio and i will just keep writing and producing my music, while the label takes care of everything related to visuals, touring and placements.

What do you think of Drooble?

It is awesome - i hope i get my big break someday through this network, and then i can become an ambassador for you guys. :) to me every one who has made me what I am is very important, from the guy who did laborious work on building my studio to portals who gave me space to showcase my music. :)

What frustrates you most as a musician?

The day job - 12 hours are wasted on it - could have done so much more if i had time. Also, the inability to make money of music no matter how good you are at it.

Do you support your local scene as a fan? How?

I try to - i have produced and played on an album for almost free - dirt cheap. He is the guy: I invested my own money in this music video, produced the title song for free, and even re-mastered his entire album for free. If i see the talent as a producer - i go out of the way to make that music happen.

What qualities should a musician nowadays have in order to get their music heard by a larger audience?

That is for the labels and managers - our job is to just produce good music that we believe will likely appeal to the masses (appeal factor is very important!). I try to create songs that i believe people will be hooked onto for a long time, and musically and emotoinally they have to be meaningful at the same time. I truly believe if a hard working person like myself is marketed appropriately by a good manager or label - it can do wonders.

Share some awesome artists that we’ve never heard of.

My own band man! Check it out: