Greencross

Story

Greencross is a music producer, DJ, and record label owner. He has been performing, creating and releasing music since 2003, besides owning one record label since 2010 and running other four since 2016. As a DJ he has performed all over Brazil, and Europe: from massive events as Virada Cultural in São Paulo, raves deep in the amazonian jungle to underground parties in Barcelona and festivals like ADE in Amsterdam. He has received national and international press, been interviewed in multiple magazines, blogs, radio and television. He's performed alongside electronic music's biggest DJ's and producers. Greencross currently runs five labels, one of which was founded by him in 2010: Different Is Different Records. He produces music for his own label and others as well, creating almost every music style under different artist names, while mainly focusing on underground techno. He curates a regular podcast online, and is periodically supplying mixes for other shows as well. He even has organized successful events in countries where he doesn't even speak the local language. Greencross also founded Advanced Label Management & Aggregation, a record label management service for record label owners and artists in 2016, which aims to be a hub for label managers and labels to connect and work together.

Profile

Instruments

Genres

Influences

Equipment

Languages

What is music to you? What does it give you?

For me, music is the reason to wake up in the morning and stay awake as long as humanly possible.

What is your music dream?

Be able to inspire at least one human being.

If you could change the world - what would you start with?

I'd like to become the best version of myself. To change the world one must start by changing oneself.

Which is the most memorable song from your childhood?

"Bad" by Michael Jackson

Who are your favorite musical artists or bands?

The Prodigy, Moderat, Depeche Mode, The Crystal Method, Underworld, Laurent Garnier, Kraftwerk, Surgeon, Radiohead, Beastie Boys, Jimi Hendrix, Pink Floyd.

What inspires you to make music?

The synergy between my instruments and my brain. Once I turn on the sequencer and the synthesizers there's an instant connection that drives me to start creating a piece of music and not stopping until it's finished.

What is the message you want to send with your music?

We are beings with unlimited potential and our life is just as wonderful as we believe it is.

How do you feel when you perform in front of an audience?

There are barely words to describe what I feel on stage. But ecstasy and gratefulness are the first things that comes to mind.

How do you see the musicians’ reality nowadays? What could be improved?

The way I see things, right now we are living in a hyper-connected, media-rich world, where artists have access to tools that 30 years ago were not available, and if they were, the cost to use them would be out of the budget for most of us. Right now we can learn just about anything using the internet. From composition, arrangement, production, to how to effectively promote the finished music. We can now create music with a plethora of high-quality instruments which are affordable. We can promote our work using different social media and platforms that are free to use. We can build a fanbase and be in touch with each of them like never before. We can release our music without having to depend on label executives and A&Rs. For those who like to put in the work, right now we are living in the best moment to be a musician, without a shadow of a doubt.

What do you think of Drooble?

It's a great platform to empower musicians. You can connect with other artists, you can learn, you can make it a hub for your music and profile. And I love the social network aspect of it. It's like a Facebook, but with things that really matter.

What frustrates you most as a musician?

It is frustrating that still nowadays we are at the mercy of promoters and event organizers who are not willing to bet on up and coming artists, and they only book always the same ones who are sure to sell out their events and the only small artists they book are their friends or even themselves. We need those music promoters to go back to taking a chance and book really good and not-so-known artists. This would definitively create a better music scene and the quality of the music would be comparable to what we had in the '60s, '70s and '80s.

Do you support your local scene as a fan? How?

I do my best to go to the shows from those musicians that I enjoy in the cities nearby. I buy their music and I sign them to my label.

What qualities should a musician nowadays have in order to get their music heard by a larger audience?

Consistency and good content.

Share some awesome artists that we’ve never heard of.

Miss Electric, The Smiling Buddhas, Philip Adeon, Agent Orange DJ, Rafa Ortega, Chinanski.