Sumfest has earned a reputation as the Caribbean’s premier music festival, showcasing Jamaica’s indigenous music, as well other popular global genres of music. Now in its 27th year, the world’s greatest Jamaican reggae/dancehall music festival continues to pay homage to the musical genres that originated in Jamaica that have broadly influenced the chart topping urban and pop music of today. Sumfest continues to add unprecedented value to “Brand Jamaica” by promoting three of the country’s most valuable products – the music, the culture, and the island itself as a global tourist destination. This has been expanded on a grand scale globally by the high quality widely promoted live streaming and video content made available of Reggae Sumfest on broadcast and streaming platforms, taking Jamaican music, artists, and culture to every continent and country on earth. Reggae Sumfest is one of the most viewed music festivals in the world. Over the years, Sumfest has partnered with a number of major local and international brands. Our goal is to continue and develop these long-standing brand partnerships in ways that enhance their experiential relationship with Sumfest, the Jamaican people, and the entire international reggae and dancehall community. Sumfest is owned and produced DownSound Entertainment Ltd.